ARTICLES-Sterling Jewelry>
1939 - 1945
Costume Jewelry
6 Feb 2008

Costume jewelry enjoyed the biggest year it had ever known. Necklaces were an acessory of the 1st importance consisting of shells, light-weight plastics, bright enamelled metals were materials of significance during the spring. White and soft pastel plastics sold right through the summer and the height of the fall season saw the largest producers of costume jewelry almost hopelessly behind on production.
Large bib necklaces that covered the whole front of a dress were best sellers. Bracelets, pins, clips and earrings were also best sellers. Necklaces to retail for $10.00 ( a high price for costume jewelry) made a good reorder items, while $25.00 and $50.00 retailers were sold by specialty shops. 
Gold metal was the  outstanding material. Colored stones of all kinds were hung  together and well received by the consumer. 
No price of costume jewelry seemingly could be too big or too gaudy to please American women.

1945- Costume jewelry more popular than ever, favored choker necklaces for round, high necklines, some severly plain or with keyhole cutouts, and bias folds referred to as 'turtle neck'. A single but striking jeweled clip attached to necklace, matching earrings and bracelets made attractive sets. Jewelry was amoung few items released from price control by the OPA.